Plant Your Pants 2024

Soil is much more than mud! Soil hosts a metropolis of microorganisms. In just one teaspoon of topsoil, there are around 1 billion individual microscopic cells and around 10,000 different species!

Sign up today to reveal the secrets of your soil, whether it's a garden, a plant pot, a football field or school playground. Everyone and anyone can take part.

Plant Your Pants is in partnership with:

Did you know 95% of our food comes from the soil?

We really couldn’t survive without it but very few of us know what soil is, how it’s made and what makes it so special. We’re here to help everyone think differently about soil with top tips for improving soil health, insights from soil scientists about what’s living in the soil beneath our feet, and fun games and activities to enjoy with the whole family.

We’ve been connecting children to the land that sustains us, and the people who farm it, for over 40 years. We know that putting your hands in the soil and experiencing it first-hand is the best way to understand what makes it so special. The Plant Your Pants campaign is our way of extending our love of soil and the food it gives us to everyone.

In just 8 weeks the life in the soil will get to work on your pants – when you dig them up, we know you’ll be amazed!

SIGN UP TO PLANT YOUR PANTS IN SPRING 2024

Help us spread the word about our Plant Your Pants!

We want to encourage as many people as possible to get their hands in the soil!
Our dedicated media page includes ready-to-go media assets for socials, press and newsletters.

PLANT YOUR PANTS MEDIA PAGE