Press and media assets for Plant Your Pants

 

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About Plant Your Pants

A Childwise survey, commissioned by The Country Trust, revealed that around a third of children don’t have the opportunity to put their hands in soil, either through play or soil-based activities such as gardening, at home or at school.  

Yet, encouraging kids to get their hands in the soil isn’t just for fun, it’s an essential part of a child’s physical, mental, and emotional development, and helps them to build a fundamental connection to the natural world and to food we all eat. 

This is the third year The Country Trust has run Plant Your Pants, and over that time an amazing 50,000 participants have signed up to take part. In 2025, we're calling on families, teachers, farmers... anyone to is to get more children from all over the country, getting their hands in the soil!

 


 

“We believe every child deserves the opportunity to feel the earth between their fingers, and our work in food, farming and nature education strives to make these moments of connection fun, engaging, and accessible to all. Plant Your Pants is a brilliant way for children to begin building a fundamental relationship with soil—one pair of pants at a time.” 

Jill Attenborough - The Country Trust CEO

 

“Healthy soil is teeming with life, much of which can’t be seen by the naked eye, so getting our hands in the soil and seeing the way it acts on a pair of cotton pants is a brilliant way to experience its magic.  We have ignored the soil for too long and this has had a negative impact, not only on the environment, but also the quality of the food grown in it and our health. We all have a role to play in improving our soil, all we have to do is open our senses to the ground around us and listen to what it has to tell us.”  

Tom Fairfax, a regenerative organic farmer based in Northumberland who hosts Country Trust Farm Discovery school visits and is a Plant Your Pants soil champion. 

 


 

Plant Your Pants is in partnership with:

 


 

 

Social Media Assets

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> General Audiences 

  • Bury pants, grow minds! 
    Get kids outside, having fun, and reconnecting with nature—one pair of cotton pants at a time. 
    Join the #PlantYourPants movement and let’s get children’s hands back in the soil! 

    Sign up now: countrytrust.org.uk/plantyourpants 
    #MoreThanMud #KidsInNature #CountryTrust 

  • When children put their hands in the soil, they grow in every way that matters. 
    Join the movement to help them reconnect with the land, food, and nature. 

    Let’s Plant our Pants. Together!
    Sign up today: countrytrust.org.uk/plantyourpants 
    #EveryChildOutdoors #HandsInSoil #PlantYourPants 
     

  • Did you know that 1 in 3 children in the UK don’t get the chance to engage with soil—at home or at school.

    That’s why @CountryTrust created Plant Your Pants: a fun, simple way to get kids back in touch with nature, hands-on.

    Join in today and get kids hands back in the soil! 
    www.countrytrust.org.uk/plantyourpants 
     #PlantYourPants #DevelopingWholeChild #NatureConnection 

 

> Education Audiences

  • The @CountryTrust’s #PlantYourPants campaign is BACK, helping children across the UK reconnect with soil and nature through a fun, hands-on learning.
    Bury a pair of 100% cotton pants, wait 8 weeks, and discover the magic of healthy soil. 

    Sign up today!

    Recommended last school planting date: 20 May
    Join the movement: www.countrytrust.org.uk/plantyourpants
    #PlantYourPants #HandsInTheSoil #MoreThanMud
     

  • Teachers & educators—this one’s for you! 
    Plant Your Pants is a free, fun campaign that fits perfectly into science, environment, and outdoor learning plans.

    Sign up today to access:

    ✅ Free downloadable Teachers' Pack
    ✅ Engaging activity guides
    ✅ Inspiring videos

    Give your students a reason to love the soil! 
    Register now: www.countrytrust.org.uk/plantyourpants
    #OutdoorLearning #Education  #PlantYourPants #MoreThanMud

 

> Farming & Growing Audiences

  • You know how vital healthy soil is. But do the next generation? 
    Join @CountryTrust in helping children discover what lives beneath their feet with the Plant Your Pants campaign. 

    🩲 Bury a pair of cotton undies 
    ⏳ Wait 8 weeks 
    🕳 Dig them up and see how alive your soil is 

    It’s a great way to engage local schools, families or youth groups on your land—and show them why soil health matters. 
    👉 www.countrytrust.org.uk/plantyourpants 
    #PlantYourPants #FutureFarmers #HandsInTheSoil

  • Grow food and curious minds!
    Join @CountryTrust’s Plant Your Pants campaign and help the next generation get their hands in the soil. 

    Whether you host a school visit, film your pants-dig, or share your soil knowledge—your role matters. 

    Get started: www.countrytrust.org.uk/plantyourpants 
    #SoilChampions #FarmEducation #PlantYourPants #MoreThanMud
     

  • Soil health isn’t just about yield—it’s about legacy. 
    With 1 in 3 UK children having no access to soil-based play, Plant Your Pants is a brilliant bridge between growers and the next generation. 

    Let your farm or allotment be where a child meets earthworms, microbes, and mud for the first time. 

    Join the movement: www.countrytrust.org.uk/plantyourpants 
    #AgriEducation #PlantYourPants #FarmingFutures 

 

Eligibility

The Country Trust is a charity dedicated to supporting the most persistently ;disadvantaged children. Schools and groups that meet our eligibility below, qualify for our support.

1. School is above 25.5% Free School Meals (EVER6)

Click here to check your schools current EVER6 percentage

2. Schools which don't meet the EVER6 criteria but are one of the following.

3. Non-school groups supporting: